(AG Provincial E-Portal) - The series of special events taking place in Chau Doc city and Tinh Bien town, An Giang province brought a vibrant atmosphere, attracting a large number of people and tourists from all over to visit, worship and experience.

In Chau Doc city, on the evening of May 19, 2025 (April 22 of the lunar calendar), the Sam Mountain Goddess Worship Festival officially entered its peak, through the organization of the Goddess statue procession ceremony and the street festival. This year's national Sam Mountain Goddess Worship Festival takes place from May 11 to May 24 (April 14 to 27 of the lunar calendar), a series of traditional rituals are solemnly held, including: Sewing clothes to offer to the Goddess (April 15 of the lunar calendar), the Goddess statue procession ceremony (April 22 of the lunar calendar), the Goddess Bathing Ceremony (12:00 p.m. on April 23, early morning on April 24 of the lunar calendar), the God's decree invitation ceremony (April 25 of the lunar calendar), the Tuc Yet and Xay Chau ceremonies (12:00 p.m. on April 25, early morning on April 26 of the lunar calendar); Main Ceremony (24 hours on the night of April 25, early morning of April 26 of the lunar calendar), Resurrection Ceremony (April 27 of the lunar calendar)...

The Goddess Worship Festival in Sam Mountain was officially listed by UNESCO as an Intangible Cultural Heritage of Humanity on December 04, 2024. This event is the international community's recognition of the festival's unique historical, cultural and spiritual values. The festival is imbued with the culture of the people in the Southwest river region, contributing to the spiritual life and preserving the historical values of previous generations in the process of "discovering" the Southwest region of the Fatherland.

Along with the spiritual festival atmosphere, in Tinh Bien town, from May 19 to May 25, 2025, Tinh Bien - An Giang International Trade Fair takes place at Xuan To Industrial Park with more than 330 booths from 15 provinces and cities at home and abroad such as Ho Chi Minh City, Ba Ria - Vung Tau, Tien Giang, Dong Thap, Vinh Long, Kien Giang and businesses from Cambodia, Thailand..., divided into areas: OCOP products, An Giang startups; Regional specialties of Vietnam; International businesses; Food court - games - outdoor cultural performances, etc.
The fair operates from 8:00 to 22:00 daily, with free entry from 8:00 to 16:00 daily. Coming to the fair, visitors will have the opportunity to access, visit and shop for OCOP products, specialties of An Giang and other provinces and cities; agricultural and aquatic products, consumer goods, and regional specialties. In addition, there are also food and traditional cake stalls; an outdoor stage area, entertainment games and cultural and artistic activities serving visitors every night, providing a space for shopping, entertainment and effective trade connections between Vietnam and countries in the region.

In response to the festival season, tourist destinations have simultaneously launched many attractive incentive programs. Tra Su Melaleuca Forest - a famous eco-tourism destination in Tinh Bien offers a 50% discount on entrance tickets exclusively for An Giang residents (just present your ID / Citizen ID card with an address in the province). An Hao Solar Power Tourist Area also offers attractive incentives: buy 10 tickets, get 1 free when buying directly and buy 10, get 2 free tickets if booking 2 hours in advance.

Also in Tinh Bien town, Cam Mountain Tourist Area (An Hao commune) is also promoting its unique natural images to visitors from near and far, with majestic scenery, floating sea of clouds, and spectacular trekking routes waiting for visitors to explore. This is also the ideal time to enjoy the ripe fruit season with durian, avocado, strawberry... and the specialty of wild vegetable pancakes with authentic mountain flavor.
In the brilliant May weather, the festival atmosphere spreads throughout the Seven Mountains region of An Giang with the interweaving of cultural - commercial - spiritual colors, bringing a special gathering occasion for tourists to An Giang, experience the long-standing cultural values, explore the amazing nature and connect potential trade between regions and internationally./.
News by Nguyen Nham
Translation by Hoang Oanh