Applying storytelling to design and develop local tourism products

(AG Provincial E-Portal) - On the morning of October 23, in Long Xuyen ward, An Giang Provincial Investment, Trade and Tourism Promotion Center collaborated with Saigon Tourism College to organize a training class on "Applying Storytelling in Designing and Developing Local Tourism Products".

Scene of the training class 
Mr. Phan Buu Toan, Deputy Principal of Saigon Tourism College, exchanges and discusses with trainees
Delegates take photos with trainees

Nguyen Tam Tuyet Trinh, Deputy Director of An Giang Investment and Trade Promotion Center, and Phan Buu Toan, Permanent Deputy Principal of Saigon Tourism College, joined over 50 trainees from local businesses and tourist destinations.

The 2-day program (October 23-24) will cover key topics such as the fundamentals of storytelling in tourism, types of stories to tell, finding and selecting story materials, crafting compelling narratives, delivering stories to tourists, and troubleshooting common mistakes.

The training aims to equip participants with practical storytelling skills to create emotionally engaging local tourism products that showcase An Giang's unique culture, ultimately enhancing the destination's image and fostering sustainable tourism development.

News by Trung Hieu