(AG Provincial E-Portal) - To promote local specialties for residents and tourists, the An Giang Investment, Trade and Tourism Promotion Center, in collaboration with the Long Xuyen Ward People's Committee, will host the 2026 Southern Traditional Cake Festival alongside the 3rd Tourism, Trade, and OCOP Product Promotion Fair.
The event, featuring approximately 300 booths, is scheduled to take place from July 31st to August 8th, 2026, at the Golden City Urban Area in Long Xuyen Ward, An Giang Province. The opening ceremony will be held on the evening of July 31st. Booths will operate daily from 8:00 AM to 10:00 PM, with free admission throughout the event and nightly art performances scheduled from 7:00 PM to 10:00 PM.
The festival space is divided into 5 areas: Traditional cake performance and display area (approximately 60 booths); An Giang province tourism and OCOP product exhibition and promotion area (Common House); Tourism display and promotion area of provinces, cities and tourism businesses inside and outside the province (approximately 30 booths); OCOP product area and characteristic products of provinces and cities (approximately 40 booths); Area for demonstrating the processing of characteristic regional cuisine (approximately 30 booths); and General trade area (approximately 140 booths).
Notably, at 4:00 PM daily from August 1st to 7th, a culinary demonstration featuring signature dishes and traditional folk cakes - alongside free tastings - will take place at the event's 'Common House' pavilion. Here, local artisans from communes, wards, and special zones across the province will showcase the preparation of An Giang’s iconic delicacies in large quantities, serving visitors and locals free of charge throughout the festival.
The Southern Traditional Cake Festival in An Giang, combined with the Tourism, Trade, and OCOP Product Promotion Fair, was successfully organized by the Investment, Trade, and Tourism Promotion Center in both 2024 and 2025. The event has not only contributed to preserving, honoring, and spreading local folk culinary heritage, but also provided an opportunity for traditional products to reach consumers, gradually expanding their market reach and enhancing their economic value
This is also an opportunity to promote the beauty of An Giang's land and people, scenic spots, tourism resources, and unique products to a wide range of tourists; contributing to further boosting the province's tourism stimulus programs for the summer of 2026.
News by TRIEU PHU
Translated by Kim Ngan
