(AG Provincial E-Portal) - The An Giang Department of Culture, Sports, and Tourism conducted a training course on product positioning in the exploitation and development of tourism in the area on June 10.
Delegates who are participating in the training class's inaugural ceremony
The trainees were provided with a comprehensive understanding of the concept and function of the brand, the process of building and developing brands, the factors that influence the brand, the brand management strategy, the brand management tools, and the components of branding tourism destinations and tourism products through their participation in the training class.
At the same time, the current situation and orientation for the development of tourism destination brands, types, and products in An Giang are being evaluated, and the skills and methods of branding destinations and tourism products are being practiced.
In this way, trainees will be able to provide guidance on the development of An Giang destination brands and tourism products, as well as the implementation of appropriate tasks, solutions, and promotion methods. This will ensure that tourists can easily identify our tourism destinations and products.
Author: Trung Hieu
Translator: Kim Thuan
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